Tap In! It’s amazing really; over 80% of all Americans are self-proclaimed sports fans. This universal passion and excitement is evidenced in retail sales, media consumption, and community participation - just look at Fantasy Football alone, which boasts over 20 million devoted participants.
So how do marketers harness this passion and associate it with their brands in a way that consumers genuinely trust?
Brand Affinity Technologies (BAT) gives advertisers the ability to align with thousands of active and retired celebrity athletes to utilize as brand messengers throughout their cross media advertising and marketing.
Our approach is simple: maintain the largest talent marketplace in the world to ensure advertisers have a range of talent options; and build the most efficient technology platform that advertisers can easily use to research, license and activate this talent for endorsements in a fraction of the time it has historically involved.
With over 3,300 athletes in BAT’s roster, we can help you activate most any celebrity athlete from any sport and any market.
Including celebrity athletes in all forms of advertising has long-time proven to be one of the most effective marketing strategies, and BAT makes it easier than ever to get them in your game.
Sources: Pew Internet Research
